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	<title>Bobz&#039;s playground &#187; google</title>
	<atom:link href="http://www.bobz.com.hr/blog/tag/google/feed" rel="self" type="application/rss+xml" />
	<link>http://www.bobz.com.hr/blog</link>
	<description>Bobz&#039;s playground, tech stuff web related</description>
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		<title>How to track banner clicks with Google Analytics</title>
		<link>http://www.bobz.com.hr/blog/banners/how-to-track-banner-clicks-with-google-analytics.php</link>
		<comments>http://www.bobz.com.hr/blog/banners/how-to-track-banner-clicks-with-google-analytics.php#comments</comments>
		<pubDate>Sun, 29 Mar 2009 15:01:25 +0000</pubDate>
		<dc:creator>Bobz</dc:creator>
				<category><![CDATA[Banners]]></category>
		<category><![CDATA[Flash banner]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[how to]]></category>

		<guid isPermaLink="false">http://www.bobz.com.hr/blog/?p=377</guid>
		<description><![CDATA[<a href="http://www.bobz.com.hr/blog/banners/how-to-track-banner-clicks-with-google-analytics.php"><img align="left" hspace="5" width="150" height="150" src="http://www.bobz.com.hr/blog/wp-content/uploads/2009/03/ga-tracking-clicks-150x150.jpg" class="alignleft wp-post-image tfe" alt="How to track banner clicks with Google Analytics" title="How to track banner clicks with Google Analytics" /></a>There is a realy simple and free way to track your banner efficiency. If you don&#8217;t use any banner management system, or maybe doing a link/banner exchange with someone you will probably wanna see how much visitors did you get with that campaign. So, this should do the trick&#8230; Idea is to add some parametars [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.bobz.com.hr/blog/wp-content/uploads/2009/03/ga-tracking-clicks.jpg" alt="How to track banner clicks with Google Analytics" title="How to track banner clicks with Google Analytics" width="540" height="300" class="alignnone size-full wp-image-389" /><br />
There is a realy simple and free way to track your banner efficiency. If you don&#8217;t use any banner management system, or maybe doing a link/banner exchange with someone you will probably wanna see how much visitors did you get with that campaign.</p>
<p>So, this should do the trick&#8230;<br />
Idea is to add some parametars to URL of your landing page so Google Analytics can differ visits that came from clicks on your banner or link.<br />
You can do that by adding &#8216;?ref=MyBanner&#8217; at the end of URL of your landing page.<br />
For example, if you want your banner to point to address: </p>
<p><em><span class="tip">http://www.domain.com/my-product.html</span></em></p>
<p>then your tracking link would be:</p>
<p><em><span class="tip">http://www.domain.com/my-product.html?ref=MyBanner</span></em></p>
<p>Then, code for flash banner button (Actionscript 2.0) would be:</p>
<p><em><span class="tip">on(release) {<br />
getURL(&#8220;http://www.domain.com/my-product.html?ref=MyBanner&#8221;, &#8220;_blank&#8221;);<br />
}</span></em></p>
<p>You can also add some more parametars to your URL if you want, just seperate them with &#8216;&amp;&#8217;, Example:</p>
<p><em><span class="tip">http://www.domain.com/my-product.html?ref=MyBanner&#038;site=linkexchange&#038;banner=468x60_blue_banner</span></em></p>
<p>After some time login to Google Analytics and go to &#8216;Content overview&#8217; section, there are listed all your pages that have been visited.<br />
Filter your content with keyword that you added to your link, in this case: &#8216;ref=MyBanner&#8217;, and you will get number of page views that came form clicking on the banner<br />
1 page view = 1 click on banner.</p>
<p>I&#8217;v tested this with Google Analytics, but i think it should work with any other tool you use to mesure statistics of your site.</p>
<p>For more advanced way to track online campaigns with Google Analytics visit <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&#038;answer=55540" target="_blank" title="Google Analytics help center">Google Analytics help center</a> and use <a href="http://www.google.com/support/googleanalytics/bin/answer.py?answer=55578&#038;hl=en" title="URL  Builder to generate your tracking links" target="_blank">URL  Builder to generate your tracking links</a>.</p>
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		<item>
		<title>Google me špijunira</title>
		<link>http://www.bobz.com.hr/blog/of-topik/google-me-spijunira.php</link>
		<comments>http://www.bobz.com.hr/blog/of-topik/google-me-spijunira.php#comments</comments>
		<pubDate>Mon, 26 Jan 2009 19:47:34 +0000</pubDate>
		<dc:creator>Bobz</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Of topik]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[privatnost]]></category>

		<guid isPermaLink="false">http://www.bobz.com.hr/blog/?p=208</guid>
		<description><![CDATA[<a href="http://www.bobz.com.hr/blog/of-topik/google-me-spijunira.php"><img align="left" hspace="5" width="150" height="150" src="http://www.bobz.com.hr/blog/wp-content/uploads/2009/01/google-150x150.jpg" class="alignleft wp-post-image tfe" alt="google" title="google" /></a>Koliko su se ljudi žalili na Microsoft da zadire u privatnost ljudi, šalje anonimne statistike navika svojih korisnika etc&#8230; Kad malo bolje pogledamo, istu stvar radi i Google, samo u &#8220;web 2.0 okruženju&#8221;. Google omogućuje ljudima da sve rade online. Više skoro i nije potrebno imati hard disk veći od 50gb (i to samo za [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.bobz.com.hr/blog/wp-content/uploads/2009/01/google.jpg" alt="google" title="google" width="540" height="300" class="alignnone size-full wp-image-299" /><br />
Koliko su se ljudi žalili na Microsoft da zadire u privatnost ljudi, šalje anonimne statistike navika svojih korisnika etc&#8230; Kad malo bolje pogledamo, istu stvar radi i Google, samo u &#8220;web 2.0 okruženju&#8221;.</p>
<p>Google omogućuje ljudima da sve rade online. Više skoro i nije potrebno imati hard disk veći od 50gb (i to samo za muziku, filmove i igre; znam da nije dosta, al karikiram), jer sve se može raditi sa Google online alatima.<br />
Tu su:</p>
<ol>
<li>E-mail</li>
<li>Kontakti, ili ti adresar&#8230;</li>
<li>Google docs/li>
<li>Picasa</li>
</ol>
<p>Zamisli&#8230;<br />
Google, kako bi pružio najbolju uslugu svojim korisnicima (koji ga i tako obožavaju zbog svih blagodati koje nudi), da bi pružio što bolju uslugu, radi isto što je i Microsoft radio ilegalno &#8211; prikuplja sve informacije korisnika, njihove navike surfanja, e-mailove, kontakte i poslovne dokumente.</p>
<p>Upitno je koliko ljudi zapravo koristi u poslovne svrhe njihove alate, ali vjerojatno je pitanje vremena kada će Google početi nuditi svoje usluge, proizvode i aplikacije poduzećima i kompanijama. Sudeći prema sadašnjoj popularnosti Googlea, mislim da ne postoji netko ko bi odbio njihove proizvode.</p>
<p>Zamislite da koristite sve Googleove proizvode za svoje poslovanje, što bi sve oni znali o vama, vašoj firmi, zaposlenicima, navikama&#8230;?<br />
Ne bi li bilo čudno kad bi svakih nekoliko mjeseci došli sa nekom novom super idejom, koja baš vama najbolje odgovara i baš vama pomaže u poslu&#8230;<br />
A kako oni to znaju?? Baš su inovativni&#8230;</p>
<p>Pitanje je sad na kraju samo, dokle seže sve to, gdje je kraj web 2.0 aplikacija? Kad malo bolje razmislim, ipak ne želim da su baš toliko pametne.. Ipak ne želim autocomplete, ipak ne želim web history na serverima, ipak ne želim da svi moji dokumenti stoje na nečijim serverima.</p>
<p>Ako su web 2.0 aplikacije koje se prilagođavaju korisnicima, ipak pustimo korisnicima da biraju koliko žele da im se te aplikacije prilagode.<br />
Da, sve se te opcije mogu i isključiti, da Google ne prati vaše navike, ali ajmo realno pogledat, koliko ljudi uopće zna da Google to sve prikuplja, i koliko ljudi to uopće zna isključit..</p>
<p>Kad još malo bolje promislim, na ovu temu &#8216;krađe&#8217; navika korisnika, osjećam se nesigurno, sva sreća da imam mac, pa barem nema virusa :P</p>
<p>Očito je da je trenutno situacija takva da se razvija tako da sve ide prema tome da ljudi doma imaju samo nekakvu konzolu ili terminal, s kojim bi se onda spajali, na svoj nekakav account, gdje onda imaju pristup svim svojim podacima.<br />
Gdje nas to sve vodi i dali će to stvarno biti tako, ostaje tek da vidimo&#8230;<br />
Barem ja više volim da je moja kanta kod mene doma, jer doma je najljepše.</p>
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